Three Cognitive Bias Traps That Can Derail Your NPD and How to Avoid Them

Posted by on September 14, 2022

All leaders are subject to cognitive bias — unconscious assumptions and perceptual errors that result in faulty judgement calls, unresourceful decision-making, and less than successful outcomes. Cognitive bias is inescapable. It’s a feature built into human sensory capacity that evolved to ensure our survival. (We’re… More

Why Optical Sensors are Essential to Successful IoT Innovations

Posted by on May 12, 2022

Optical sensors have been used for over a century in limited applications such as imaging and distance measurement. But in the last ten years, photonic materials and effects have been extensively exploited for optical sensor applications, causing use cases to proliferate. And only in the… More

Cross-Industry Applications for IoT Sensors Present Unrivaled Market Opportunity

Posted by on April 14, 2022

IoT, and the sensors that work hand-in-hand with them, are one of the chief drivers of digital evolution — the mass movement underway to replace legacy systems with the latest digital technologies. IoT sensors include more than a dozen types that can be tailored to… More


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