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Many companies dramatically underestimate design as a key revenue driver. One of the reasons for this is they perceive design as superficial. “Design is how it looks and feels,” they think, or “Design is what you layer on top of product definition and functionality.” While… Read More
As early as spring of 2020, industry experts predicted an exponential increase in market demand for telehealth and other medtech products in response to pandemic-driven trends. More than a year later, demand continues to rise as telehealth is poised to supplant traditional patient care models.… Read More
Design for Manufacturing (DFM) is an approach to product design that aims to make it as scalable (cost-effective) as possible. DFM works by attempting to challenge and crack the code of design to detect unnecessary costs hidden within it. In this sense, DFM has a… Read More