Key Materials Considerations for Successful Product Development

Posted by on July 13, 2024

Choosing the right materials for your product is vital to long-term success. Many factors must be assessed to create a functional, successful product. Traditional concerns, such as cost and performance, are as important as ever, while environmental impact is a newer factor that must be… More

New Product Development and Global Distribution

Posted by on April 18, 2023

In today's fast paced world, companies must effectively develop and distribute new or updated products to stay competitive. However, navigating the complex global distribution landscape can be daunting. There are many things to consider, including language barriers, cultural differences, legal requirements, and logistics. What is… More

Three Cognitive Bias Traps That Can Derail Your NPD and How to Avoid Them

Posted by on September 14, 2022

All leaders are subject to cognitive bias — unconscious assumptions and perceptual errors that result in faulty judgement calls, unresourceful decision-making, and less than successful outcomes. Cognitive bias is inescapable. It’s a feature built into human sensory capacity that evolved to ensure our survival. (We’re… More


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