New Product Development and Global Distribution

Posted by on April 18, 2023

In today's fast paced world, companies must effectively develop and distribute new or updated products to stay competitive. However, navigating the complex global distribution landscape can be daunting. There are many things to consider, including language barriers, cultural differences, legal requirements, and logistics. What is… More

Three Cognitive Bias Traps That Can Derail Your NPD and How to Avoid Them

Posted by on September 14, 2022

All leaders are subject to cognitive bias — unconscious assumptions and perceptual errors that result in faulty judgement calls, unresourceful decision-making, and less than successful outcomes. Cognitive bias is inescapable. It’s a feature built into human sensory capacity that evolved to ensure our survival. (We’re… More

Why Optical Sensors are Essential to Successful IoT Innovations

Posted by on May 12, 2022

Optical sensors have been used for over a century in limited applications such as imaging and distance measurement. But in the last ten years, photonic materials and effects have been extensively exploited for optical sensor applications, causing use cases to proliferate. And only in the… More


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