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Medtech Startups Have Unique NPD Needs. Here are 6 Criteria for Ensuring Your Partner is Up to the Challenge
November 11, 2021The healthcare innovations space is continuing to expand at an accelerating pace. With medtech representing the largest market segment with a projected volume of US $378,055 in 2021 alone, companies are mounting a full-frontal attack to successfully deliver new products. For medtech startups, the new… Read More
Can Design Be a Key Revenue Driver? With These Three Strategies, the Answer is Yes
October 14, 2021Many companies dramatically underestimate design as a key revenue driver. One of the reasons for this is they perceive design as superficial. “Design is how it looks and feels,” they think, or “Design is what you layer on top of product definition and functionality.” While… Read More
Medtech Market Opportunity is Massive — Is Your Company Prepared to Capitalize?
September 16, 2021As early as spring of 2020, industry experts predicted an exponential increase in market demand for telehealth and other medtech products in response to pandemic-driven trends. More than a year later, demand continues to rise as telehealth is poised to supplant traditional patient care models.… Read More
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