HOW TO USE VIDEO MARKETING TO PROMOTE YOUR INVENTION

According to Cisco, video content will be responsible for 69% of consumer traffic by the end of 2017. Video content is not an up and coming tool in content marketing; it has been a major one for years. More brands have realised just how much video content their potential customers consume daily.

There are several types of video content you can create and integrate into your marketing strategy. For new inventions, you will need to get your audience acquainted with your product and its functionalities. You can approach this through several ways.

Live Videos

Live videos can be used in many ways. They are most commonly hosted on Facebook Live, Twitter and Instagram Live. You can broadcast an event you are present at which relates to your industry. Live video will give people a behind-the-scenes look at your company. It can also create awareness about what your company does.
You can also use live videos for Q and A sessions before or after your product launch. The audience can ask you anything related to your invention and you can give them accurate, direct-from-the-source responses.

Explainer Videos

An explainer video is a good way to show people the bigger picture when it comes to your new invention. You can share the concept of your product, its functionalities and even give a live demo.

Videos like these are usually helpful and easy to understand. Your video should help a potential consumer understand what they will be getting out of your product.

Testimonials

People trust a product better when they see testimonials and positive reviews from previous users. Since your invention is quite new, it might not be easy to get testimonials at this point. To solve this, you might have to give out a few products to some people to test and give their honest reviews.

It is important that you don’t pressure them into saying only positive things. Any error or dissatisfaction they point out will be important to you, as they show the areas where improvement is needed.

Once the users are ready to give their reviews, you can get them to record a short clip, talking about their experience with the product, and send them in. For users who don’t want to get in front of a camera, you can display their written testimonials over a video of you and your team working, or something similar.

Community Involvement Videos

Does your brand give back to the community? Can your product contribute positively to people in need who are around you? Videos are a good way of showing your brand’s involvement in community service programs. Show the community that your relationship with them goes beyond selling them a product.

Educational videos

Not all your videos have to be promotional. Remember to add in clips that can be entertaining and educational to the viewers. It is important that you build a relationship with your viewers, not just sell to them. Providing helpful information to your audience will also establish you as an expert in your field.
Have a product idea you want to develop? Contact us today for a free consultation with a Pivot engineer, ready to answer any questions you may have.